Our Story


Whipping up a healthy meal multiple times a day can be overwhelming. In addition to the planning, buying and cooking, there’s the constant mixed messages about what we should be eating.

Remember this?
2016: “Coconut oil is amazing! Use it in everything!”
2017: “Coconut oil is terrible for you. It will give you a heart attack. Stop putting it in all your food.”

We created Fad Free Kitchen because healthy eating doesn’t need to be so complicated. We believe it’s simply about eating a variety of nutritious foods in moderation, using versatile everyday ingredients.

We promise our recipes will be free of overhyped and expensive ingredients (we’re talking to you acai, maca, bee pollen and other so-called ‘superfoods’) and we will never suggest you ferment or activate anything.

It’s time to get back to basics with healthy eating. No fads, no fuss.

6 things to know about us:

(1) Emily Greenfield is a clinical dietitian. In other words, she actually knows what she’s talking about when it comes to food. She’s seen first-hand how confused people have become about what it means to eat well and the knock-on effect this has had on their health. The term “clean eating” has been known to send her into a rage.

(2) Emily Joyce is a freelance writer and master of shortcuts. She steers clear of recipes that have more than a handful of ingredients or result in too many dirty dishes. If she sees another cookbook with a female in a fancy kitchen promising wellness, she may just lose it.

(3) We are two friends in Sydney, who have been enjoying food together since 2003. When we met in our early 20’s, cooking was something we did for fun. Now, with work and family sucking up most of our time (jokes… we love our family), we aim for limited time in the kitchen.

(4) We believe in #realfood not #foodporn and our shots reflect that. They are usually taken as we’re sitting down to dinner, in crap light, surrounded by hungry people who don’t want to wait for pretty pictures to snapped.

(5) We cram vegetables into as many meals as possible because 95% of Australians don’t get enough and it’s cutting lives short.

(6) Our recipes are gender neutral. They are so simple, ANYONE can make them.

DISCLAIMER: While efforts have been made to ensure the accuracy of the material contained on this blog, the information is provided on the basis that persons undertake responsibility for assessing the relevance and accuracy of its content. In particular, readers should seek independent professional medical advice from their general practitioner or specialist in relation to their own individual circumstance or condition before making any decisions based on the information on this blog. Fad Free Kitchen disclaims to the extent permitted by law, all liability including negligence for claims of losses, expenses, damages and costs that the reader may incur (or suffer) from acting on or refraining from action as a result of all information in this blog.